Our client talked a lot about buying local and supporting local businesses.This really inspired us to capture that important aspect within the logo and branding.
Listening to him talk so passionately about other businesses made us think a lot about the community, our fellow neighbours and the streets on were we all live. That sense of family through out the community is both comforting and inspiring, This led us to the concept of the logo.
The minimalist styled logo was Developed with the humble little street sign in mind, carrying over the bold black lines helps it stand out from a distance while the abbreviation gives the logo interest and follows on with the street sign concept.
