Design
Design Museum
The Design museum was founded and established in London, England and displays all topics of design. Including; Products, Fashion, Graphics, Architecture and Industrial. This incredible Museum holds the largest collection of design memorabilia from all generations and was collected from around the world. With the ever growing collection the museum has been forced to move to a more spacious facility.
This Design Brief was associated with the International Society of Typographic Designers and required a logo and branding for the New Design Museum in London. The ISTD International Typographic Awards are held to celebrate and appraise standards of excellence in typographic design and are judged by some of today’s leading graphic, interactive and typographic design specialists, chosen to reflect a diversity of expertise within the design industry.
This Design Brief was associated with the International Society of Typographic Designers and required a logo and branding for the New Design Museum in London. The ISTD International Typographic Awards are held to celebrate and appraise standards of excellence in typographic design and are judged by some of today’s leading graphic, interactive and typographic design specialists, chosen to reflect a diversity of expertise within the design industry.
The most extraordinary thing about the Design Museum is the incredible sense of disorientation, that “Alice – In – Wonderland” sense that even the smallest, most mundane details of life have all been switched around. For us getting lost in a strange place isn’t necessarily a bad thing. We like the sense of being cut off from the predictable world of my everyday life, immersed in the strangeness of the new, the old and the undiscovered. This “wonderland” sense is what we based the logo and branding on producing a minimalist but unique custom typeface for the logo and colourful inviting style of design elements to back it.
The most extraordinary thing about the Design Museum is the incredible sense of disorientation, that “Alice – In – Wonderland” sense that even the smallest, most mundane details of life have all been switched around. For us getting lost in a strange place isn’t necessarily a bad thing. We like the sense of being cut off from the predictable world of my everyday life, immersed in the strangeness of the new, the old and the undiscovered. This “wonderland” sense is what we based the logo and branding on producing a minimalist but unique custom typeface for the logo and colourful inviting style of design elements to back it.
The mix of black,white and colour through out the brand was inspired by the long history of Alice and wonderland, this iconic story is one that never gets left behind, with so many renditions been told you get that incredible mixture of old and new coming together just like the many design elements within the museum.
The multiple colours are also used to compliment the playfulness of this wonderland brand and help distinguish the vast categories of design, giving them their own specific colours allows the brand to separate each group without changing the brands whole identity.
We’re a small and enthusiastic studio based in Perth, Western Australia full of great ideas and loads of passion. We’re here to bring a new atmosphere of design.
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0439 915 412
joshp@altitudecreative.com.au